Le Ajay group business tips and tricks of the year 2020
April 27, 2020Elementor Pro 1.9.3 Download for PC ➤ Enhance Your WordPress Site
October 15, 2024
Getting popular with the local population
90% of restaurants aim to cater to their local population. Except the ones in famous tourist spots, no restaurant can rely entirely on floating population. Though every restaurant can have a portion of one-off customers, their primary customer base is in the neighbourhood. Keeping the neighbourhood happy is vital as they also provide information to the visitors. Getting a loyal customer base of local customers will help restaurants to scale greater heights in customer satisfaction. As we know, a restaurant’s main business is from the local populace. Taking to social media and local classifieds is an excellent way of reaching out to customers
Accepting online orders and Food delivery apps:
Everyone has a smartphone these days and it is their first source of information. While searching for restaurants nearby, all that they may need is an online ordering system or tie-up with their preferred food delivery app. Not one to take chances, most smart restaurant owners have tie-up with all food aggregators and have their own delivery persons too. Accepting orders online and ‘Take Away’ is another popular idea. The convenience of online ordering induces the customer to buy more often, as he need not physically visit the restaurant any more.
Getting even with technology
While putting in place online ordering system, it is important to ensure that the system is hassle-free and also user-friendly. Technology can be fully utilized by keeping a tab on the customers’ eating habits, customer-specific discounts, etc. The online ordering system should be clutter-free and improve user experience.
Mobile savvy customers
Millennials these days live and sleep with their smartphones. The phone has become an inevitable companion and they make their preferences by consulting their mobile phones. They start looking for the nearby restaurant only when they need to eat. Techno-savvy millennials prefer businesses that communicate with them through preferred technologies like social media. Millennials display a high purchasing power and it is important to impress them.
Employee satisfaction
Often an ignored theme, even the best products and services can be ruined by a few disgruntled employees. Employees should always be held in good stead for their continued motivation. Motivated employees can do wonders with customer satisfaction. Frequent pep talks and performance oriented incentives are some of the time tested methods to derive the maximum out of employees.
Getting a handful of repeat customers
Studies have revealed that a small increase (5%) in the number of repeat customers can increase the profits by as much as 100%. An overtly satisfied workforce has the potential to impress first time visitors and casual customers and turn them into loyal customers. First impression is always the best impression and the politeness, cleanliness and timeliness of delivery are of extreme significance. Some app based restaurants also offer mobile number based incentives to first time customers.
Getting a handful of repeat customers
Is there a greater way to be in the limelight than taking to the social media? Social media posts highlighting employee performance, rewards, promotions etc., enhance employee motivation. Frequent posts in social media is a key optimization technology. Sponsoring some local events, festivals and teams are other ways of gaining popularity.
Get Restaurant Pictures published
Irrespective of the quality of food served, people of wary of the restaurant atmosphere. To fight such inhibitions, restaurant photos along with menu items will be a great way to induce customers. Creating social media profiles on Facebook, Insta and Twitter and posting of restaurant location, approach facilities, location interiors, facilities available and kitchen etc.,will give customers the confidence about the ambience and cleanliness of the restaurant.
Though there are several other ways to draw customers and increase revenue, it is always necessary to keep a tab on the aspects such as customer base and their preferences, the monthly increase or decrease in sales, the cost of recurring expenses such as labour, electricity charges and consumables. Restaurant is highly competitive business and no one knows where the competition will be from.
